Digital Humans: The future of customer service
AUSTIN, Texas — Digital humans are rapidly becoming a part of our daily lives, from providing customer service to starring in training videos. This is just the beginning, and companies like Austin-based UneeQ are leading the charge.
**The Human Touch in Technology**
UneeQ believes the key to successful digital humans lies in creating a natural, human-like experience. Their AI-powered creations are designed to enhance customer experiences by offering realistic interactions. “[Digital humans are] the most humanlike, natural interface that someone can talk to and interact with,” says UneeQ CEO Danny Tomsett.
**AI Takes Digital Humans to the Next Level**
Artificial intelligence has revolutionized how digital humans function. “At emotional levels, personality levels, behavior levels,” Tomsett explains, “AI allows us to do things that have never been possible before.”
**Meet Yuria, UneeQ’s Digital Brand Ambassador**
A prime example of UneeQ’s expertise is Yuria, the company’s digital brand ambassador in Japan. UneeQ meticulously crafted Yuria’s backstory and appearance, from her freckles and skin tone to her age and life experiences. This level of detail ensures Yuria resonates with the Japanese audience.
**Digital Humans with Empathy**
UneeQ is taking things a step further in the healthcare sector. They’re using AI to program their digital humans to understand emotions. This allows the characters to respond with empathy, validating the user’s concerns and offering better support.
**The Importance of Trust**
Interestingly, UneeQ discovered that hyper-realistic digital humans can be off-putting. “People want to be able to trust that this isn’t a real human,” explains Tomsett. So, they avoid creating deepfakes and instead use CGI to design their characters with a relatable style that complements the brand or service.
**Digital Humans: Disrupting Customer Service**
UneeQ’s digital humans are changing the game in customer service. These virtual assistants are adept at handling customer inquiries and providing accurate information, potentially impacting traditional contact center roles.
**A New Era of Interaction**
Digital humans are more than just helpful assistants; they can be concierges, consultants, and educators. As Danny Tomsett concludes, “Uneeq is changing the way we interact with technology.”