Link to original article: 6 applications of generative AI in retail
From virtual photoshoots to e-commerce product descriptions, we break down 6 ways brands and retailers can leverage generative AI to cut costs and create more engaging content.
Generative AI — which refers to AI technologies that generate entirely new content, from lines of code to images to human-like speech — is already driving change among retail incumbents, forcing brands and retailers to move quickly to seize the opportunity.
Emerging use cases in retail could deliver time and cost savings across significant areas of operations like marketing, where companies spend nearly 14% of their budgets.
Here are 6 ways generative AI can automate tasks and scale critical work for brands and retailers:
- Virtual photoshoots
- 3D product catalogs
- Customer service support
- E-commerce product descriptions
- Personalized marketing content
- Virtual fashion design
CB Insights clients can dive deeper into each area — including vendors building relevant tech solutions — using the links above.
