Qatar Airways, the national carrier of the State of Qatar, has unveiled an innovative breakthrough at ITB Berlin 2024 with the debut of its holographic virtual cabin crew, Sama 2.0. Pioneering in the aviation industry, Qatar Airways has become the first airline worldwide to introduce an Artificial Intelligence-powered digital human cabin crew, aimed at assisting passengers in crafting tailored travel experiences.

Named after the Arabic word for ‘sky’, Sama has captured the spotlight at Qatar Airways’ new stand during ITB Berlin, the premier travel and tourism trade event. This groundbreaking showcase of Sama has engaged visitors and media alike, featuring her ability to interact dynamically. Powered by cutting-edge conversational AI, Sama will continually evolve and refine her responses based on passenger interactions.

Sama 2.0 stands ready to provide real-time assistance, addressing inquiries ranging from Qatar Airways FAQs to destination information and support tips. Accessible through QVerse, Qatar Airways’ immersive digital platform, as well as the Qatar Airways app, Sama offers an intuitive interface for passengers.

Developed through a collaboration between Qatar Airways and UneeQ, a leader in AI digital human technology, Sama represents a fusion of expertise aimed at elevating the digital travel experience. This partnership leverages UneeQ’s innovative platform to set new standards within the aviation industry, promising personalized and functional service interactions that redefine air travel.

Qatar Airways Vice President Marketing, Babar Rahman, said: “Sama 2.0 represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality. This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways, but also for the industry at large. Qatar Airways affirms its commitment to leading and collaborating with innovation experts to create pioneering products and services for its customers.”

UneeQ Chief Executive Officer, Danny Tomsett, said: “Sama embodies UneeQ’s commitment to blending technology with empathy and personalisation, providing an innovative solution that aligns with Qatar Airways’ reputation for world-class service. She’s a testament to the endless possibilities of AI, capable of delivering personalised and engaging interactions that mirror human conversation.”

Qatar Airways has garnered consistent acclaim for its innovative strategy of integrating state-of-the-art technologies to enhance the passenger experience.Its latest achievement includes being honored by the World Travel Tech Awards for having the World’s Best Airline Website, a testament to its ongoing commitment to excellence.

At the recent Web Summit Qatar, Qatar Airways introduced its groundbreaking Generative AI experience designed to streamline and personalize travel planning. This innovative tool employs dynamic visual interactions and an interactive 3D map to grasp travelers’ preferences, eliminating the need for manual searches. With access to over 170 destinations, customers can effortlessly explore tailored journey suggestions across Qatar Airways’ extensive network.

For a firsthand experience of Sama 2.0 at ITB Berlin and to delve into Qatar Airways’ realm of digital innovation, don’t miss the chance to visit the new Qatar Airways exhibition pavilion 102, Hall 4.2, until March 7, 2024.